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Proudly Organic and Cruelty-Free: Meet the NKD SKN Founder

NKD SKN Founder & CEO, Alyson Hogg. NKD SKN is organic and cruelty-free.

NKD SKN Founder & CEO, Alyson Hogg

Proudly organic and cruelty-free, NKD SKN combines nature and technology to bring you no-compromise products for every skin tone. Their tan formulas are infused with organic and natural skincare ingredients that hydrate, condition and nourish skin and are completely paraben, perfume and alcohol-free. No self-tan smell. No patchy dry-skin fade. Just a beautiful, natural, skin-loving tan.

What’s your favorite part about running NKD SKN?
I love the energy from the team involved from creative, social, marketing and sales. Everyone has a strong passion for the brand and watching NKD SKN grow is so exciting! I appreciate all the blogger love as well!

What sets NKD SKN apart from other lines on the market today?
Everything! The organic ingredients, the science behind the products, and the reliability and quality of our products.

What was the first product available to customers to purchase?
Our Gradual Glow Daily Tan Moisturizer.

Of the products you make, which is your favorite?
Gradual Glow is an amazing must-have staple to prolong and maintain your tan. The technology of Pre-Shower is simply fascinating. You watch your tan transform after rinsing, which is odd, as it’s generally the other way around! And, I absolutely love the sheer tint of Body Bling. The non-commitment body bronzing makeup creates a gorgeous glimmer and instant glow to accentuate your tan and features.

What 3 tips or tricks can you share for feeling and looking your best?
Plenty of water, clean hair and lip gloss.

What’s a trend in the wellness/beauty industry you’d like to see grow?
High-grade food supplements for clear, healthy skin and natural glowing health for beauty.

Not including your own brand, what are 3 of your must have beauty/wellness/lifestyle products?
Vitamin B12 for energy; Ashwaganda for balance; and lip gloss and bronzer for looking your best!

What beauty trend would you like to see disappear?
Heavy makeup. I want you to feel good in the skin you have rather than replacing or hiding your natural beauty.

Serious stuff. Which ingredients do you avoid at all costs?
Alcohol-based products. It’s super irritating and dries out the skin. I personally like to reserve it for a spritz of perfume and a glass of wine.

We all know healthy beauty starts with what we put in our bodies.  What 3 tips can you share about beauty from the inside out?
Always avoid wheat when possible! Kale and arugula for Vitamin A benefits, water for hydration, red onions for strong blood, liquorice for anti-inflammatory and putting a lime into fizzy drinks to turn them alkaline.

What’s the hardest or most important life lesson you’ve learned?
Life is short. Remember to live while you work. Find love, joy and laughter in everything you do!

We love this organic and cruelty-free brand!
Learn more & shop NKD SKN here: https://www.ulta.com/brand/nkd-skn