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Meet Co-CEO Stacey Kelly Egide of Andalou Naturals

Meet Co-CEO Stacey Kelly Egide of Andalou Naturals

Co-CEO Stacey Kelly Egide of Andalou Naturals


You’ve probably heard of Andalou Naturals. Made thoughtfully and beautifully in Northern California, they are the rapidly growing, trend setting brand made of clinically proven, natural products formulated with Fruit Stem Cell Science. The company was the first beauty brand to be 100% Non-GMO Project Verified (awesome) and is the #1 selling natural skin care brand in the U.S. and Canada. The complete product range includes 102 products, of which 93 are vegan!

Co-CEO Stacey Kelly Egide gave us the inside scoop on some of her favorite products, and the best part about running a crazy successful company. Check out her answers below!



If you were stranded on a desert island, what 3 (beauty & wellness) products could you not live without?  (You have food and water)
#1 Sun Protection, obviously, and Andalou Naturals 1000 Roses Daily Shade SPF 18 is so luscious and reminds me of my rose garden.

#2 Dry Skin would be nightmare so, Andalou Naturals Lavender Shea Body Butter would be the perfect choice to protect my skin’s moisture barrier from the elements, and the refreshing lavender essential oil boosts skin immunity and remedies skin irritations.

#3 For Cleansing, my go to is Andalou Naturals Citrus Sunflower Shower Gel, it’s JOY in a tube and so gentle I could use it every day.

What’s your favorite part about running Andalou Naturals?
When I launched Andalou Naturals it was with the intention of creating a source of sustainable revenue for organizations supporting and empowering women and girls. It was after the financial crisis and organizations that were doing really important work were struggling to make ends meet, and I wanted to help. So, I looked at the Tom’s business model of 1 for 1 and applied it to our A Path of Light hand creams, the more we sell the more we can give, and to date I’m pleased we’ve donated over $775,000.00. (We also think transparency is important, so we post our donations on our website. About/Our Good Works)

What’s a trend in the wellness/beauty industry you’d like to see grow?
I love the trend of embracing our own individual beauty, feeling empowered, and knowing that beauty is a choice, it’s how we think, feel and behave, and to never settle for less than you deserve. Beauty is you!

What beauty trend would you like to see disappear?
Plastic surgery

Of the products you make, which is your favorite? My Andalou Naturals BFF is Lavender Thyme Body Lotion, it goes everywhere with me.

What sets Andalou Naturals apart from other lines on the market today?
We believe it’s our ability to adapt, evolve and thrive, to be a true leader in natural luxury personal care with better-for-you ingredients, efficacious formulas, beautiful packaging, and all at affordable prices.

We all know healthy beauty starts with what we put in our bodies.  What 3 tips can you share about beauty from the inside out? (think superfoods, supplements, teas, elixirs and the like
I was raised by a crunchy granola mom, she made her own yogurt and introduced me to yoga and meditation. When my three sons’ were preschoolers I opened two health and wellness stores and as a family we sampled every new food, snack, beverage, and supplement. I think having a sense of adventure is the best health tip!

Serious stuff. Which ingredients do you avoid at all costs?
I love shopping at Whole Foods and finding a wide variety of products vetted for my personal care standards of Non-GMO, free of parabens, phthalates, aluminum, and nasties, and always cruelty-free.

Not including your own brand, what are 3 of your must have beauty/wellness/lifestyle products? Mineral Fusion Mascara, Lavender Essential Oil (first aid in a bottle), and Burt’s Bees Lip Balm 

Do you have a hero?  If so, who and why?
The late founder of The Body Shop, Anita Roddick, has been an inspiration my entire career. She was a shining example of how to live your values and how to build a business that makes a difference.

What’s the hardest or most important life lesson you’ve learned?
The most important lesson I’ve learned so far in business and in life is the Gift of Discernment, how to care deeply and passionately about what’s important and how to let go of what isn’t.

Thanks Stacey!

Learn more & Shop Andalou Naturals here:

See The Andalou Naturals feature in our January Box here: