healthy beauty + natural wellness delivered

A Look Inside Ursa Major of VT with Emily Doyle

Emily Doyle

Emily Doyle of Ursa Major

Ursa Major was created to provide a healthy and highly effective skin care solution that’s also a real pleasure to use – a robust, natural alternative to the bland, toxin-laden products that pervade today’s marketplace.Their advanced formulations artfully blend nature’s most effective ingredients to provide exceptional performance and a truly sublime experience – that’s why they call them ‘super natural.’ The result is clear, healthy skin – and hopefully a little kick in your step – so you can get out there and make the most of every day. (Or Live Major!) We had the opportunity to interview one of the founders, Emily Doyle and cannot wait for you to dive into her world!


1. What sets Ursa Major apart from other lines on the market today?
We make beautiful natural formulations that deliver immediate results at a price that won’t break the bank. And our brand is about living what we call the good simple life (healthy, balanced, aware) and being true to yourself.

 2. Of the products you make, which is your favorite?
Golden Hour Recovery Cream is probably my favorite product because it smells amazing, it has a deliciously rich texture, and it makes your skin look glowy (plus, I love the name!)

3.If you were stranded on a desert island, what 3 (beauty & wellness) products could you not live without? (You have food and water.)
Our Force Field Daily Defense Lotion with SPF 18 would be my top choice.  I use it every morning because of it’s anti-aging, hydrating and protecting properties – plus it’s super lightweight and evens out my skin tone (I would also bring a hat!). Number two would be our Fantastic Face Wash – I can’t live without it.  Third would be toothpaste because that’s just a non-negotiable!  I keep it simple and use Tom’s of Maine fennel toothpaste.

4. What beauty trend would you like to see disappear?
Contouring and anything that requires you to be a master artist or has you standing in front a mirror for too long!

5. Serious stuff. Which ingredients do you avoid at all costs?
Anything with synthetic fragrance.  Fragrance is still considered a ‘trade secret’ and is a loophole for companies to put any old ingredient they want in their product and bury it in the ‘fragrance’ bucket.  Plus, most fake fragrances no longer smell inviting to me and I suspect many contain phthalates, which I try to avoid at all costs!

6. Not including your own brand, what are 3 of your must have beauty /wellness products?
1.) De Mamiel Face Oil is great. (I am still using ‘spring’ because I love the scent.)

2.) Kjaer Weis (anything!) but really the cream blush in ‘Embrace’ – the compact is so chic and the blush is super creamy and blendable.

3.) Navitas Naturals Organic Maca Powder for almond-banana smoothies.

7. What’s the hardest or most important life lesson you’ve learned?
Patience.  My partner Oliver and I are results-oriented and it’s very easy to get impatient when you are building a brand, perfecting a new product and trying to find sustainable ways to grow your business.  It’s a long road, and there are no shortcuts.  We have to remind ourselves that good things take time and most beautiful things were not built overnight.

8. What’s your favorite part about running Ursa Major?
My favorite part about running Ursa Major is leading a team of people and watching them succeed and thrive together. There is nothing better than seeing people at their best – fulfilled, confident and full of purpose.

Learn more & shop the brand here:

Check out Ursa Major in the Goodbeing box here