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A Look Inside Yarok with Founder Mordechai Alvow

A Look Inside Yarok with Founder Mordechai Alvow

Yarok Founder Mordechai Alvow

Inside Yarok:

The YAROK brand is the convergence of Mordechai’s global perspective and commitment to preserve the planet, with his intuitive styling approach and his ongoing quest for performance-driven products that are healthy for both clients and stylists. By modifying traditional recipes, YAROK products are formulated exclusively from organic, wild crafted and otherwise responsibly harvested plant ingredients that are are handpicked for their medicinal and sensory benefits, and are sourced from pristine locales around the world.

Mordechai also travels the world sharing his perspective of beauty that is Food for the Head & Good for the Earth as an editorial and celebrity stylist interpreting fashion and trends into uniquely fresh and wearable hairstyles. He has worked with scores of designers, advertisers, photographers and celebrities. His work has graced the pages of VOGUE, Allure, ELLE, In Style, Marie Claire, New York Magazine and the Sport’s Illustrated Swimsuit Issue. Mordechai’s celebrity clients include Melania Trump, Naomi Watts and Catherine Zeta Jones, and his international runway experience includes Alexander McQueen, Anna Sui, and Yohji Yamamoto. He brings this runway influence to his salon clients through his technical mastery of cut and color.

Previously Mordechai owned the MOTY MOTY Salon at the swank Equinox Sports Club on Manhattan’s Upper East Side. It was here the idea for YAROK, which means “green” in Hebrew, was born and where he experimented with homespun, oil-based formulas to revitalize and replenish the hair and scalp of his health and fitness minded New York City clients. YAROK has since grown into a flourishing hair care collection, embraced by the media and expanding its presence to high-end salons, medical spas and specialty retailers across the US. 

Glimpse Inside Yarok & Mordechai below.

What’s your favorite part about running Yarok?
My favorite part of running Yarok has been and is the magic behind the responsibility of educating the consumer, my crew and business owners of the importance of using ingredients that are non-toxic.  People do not realize how simple it can be to choose fresh ingredients from nature that can make you look beautiful and at the same time elevate your mood.  Besides the fact I am a control freak and I am seeing my vision coming alive.

Of the products you make, which is your favorite?
It’s like asking a parent who is their favorite child, all of them are special in their own way.  For me personally, Feed Your Do has a perfect texture that once you massage into the palm of your hands has the perfect amount of hydration and scent that is effective once one applies to dry or wet hair. The best thing is that your hands don’t stay sticky or oily. It awakens ones senses.

We all know healthy beauty starts with what we put in our bodies.  What 3 tips can you share about beauty from the inside out? (think superfoods, supplements, teas, elixirs and the like)
1. I like to use liquid extracts instead of pill form for vitamins, in the morning I mix a few drops of ginger extract, olive leaf extract and saw palmetto extract into one squeezed lemon water.

2. Tea is always a great way to hydrate. I like to use fresh mint leafs, fresh ginger, honey and lemon and boil all of them together. The aroma in the room becomes fantastic and I drink it hot or completely cool.

3. A favorite dessert can really make you beautiful. In my favorite dessert I use chia seeds, I get very creative with it, once I blended it with almond milk. I use maple syrup in it and lots of spices like cinnamon, clove and nutmeg. I add some fruits, like pomegranate to the bottom and place in nice cups. This dessert lasts for 5 days in the fridge and its super healthy.

What do you do to stay active and why?
I try to go dancing once a week at least, I jump rope twice a week and I jog twice to three times per week. Being active helps me not to think too much, it keeps me on the thinner side and movement and music always make you feel happy.

Do you have a hero?  If so, who and why?
Golda Meir, she was power woman, becoming the world’s third female prime minister, she was ahead of her time, a smoker and constantly kept things real and simple. She always had a purpose to help others and that is inspiring.

To learn more & shop Yarok, visit: http://www.yarokhair.com

Check out the Yarok feature in the September Box here.