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Five Minutes with Vegan Beauty Brand Lauren B. Beauty

Five Minutes with Vegan Beauty Brand Lauren B. Beauty

Lauren Berkovitz, CEO of Lauren B. Beauty

Lauren had a dream to make the perfect Nail Polish. Along with the support of her husband, parents, close family and loved ones, she made that dream a reality.  She carted her demanding wishlist to the world’s top chemists and set about creating the perfect brand. The result, she says, is “the perfect, two-week, do-it-yourself manicure for busy women. The polishes swipe on expertly, easily. They dry fast, stay delightfully glossy and chip-free for at least 14 days, and don’t cost a fortune. Every color is one that I’d wear; every treatment is one that I swear by. There is even a collection of perfect nudes for every skin tone – though actually, I wear them all.” They’re all a joy to use, even on the go, and they are all inspired by the beauty of L.A. the place Lauren now calls her home turf. These products are proudly made in the U.S.A. and never tested on animals. Everything created is vegan-friendly and free of harsh chemicals like formaldehyde, DBP, toluene, formaldehyde resin and camphor.

What’s your favorite part about running Lauren B. Beauty? Every day is literally so different. Filled with ups, and downs and many challenges, but I would not trade it for the world. I love meeting my customers, and hearing great stories about how our brand has been a part of their life. Lauren B. sells in 15 countries, so I love visiting other countries to meet and work with our international teams and learning about different cultures. I love the challenges and figuring out how to keep on climbing that mountain to find solutions. I have a new appreciation for entrepreneurs, because it is hard work, lots of sweat and the occasional tears too!

What sets Lauren B. Beauty apart from other lines on the market today? I feel that women should not have to compromise their health and well-being of their nails to feel beautiful. We aim to educate women about different healthier options that are available to them. I offer a personal touch and enjoy working with all of my customers. We offer not only luxurious polishes but also a complete range of treatment products. My line is 7 free of harmful chemicals, vegan, cruelty free, with a complete assortment of fashion forward colors inspired by Los Angeles.

What was the first product available to customers to purchase? I launched Lauren B with only 10 products; a base coat, top coat and several core colors. We now have over 100 products and launch new collections 2-4 times a year!

Of the products you make, which is your favorite? This is so hard, like asking me to choose a favorite child or pet… I love them all so much for different purposes, seasons etc. However for nail polish colors, I tend to always veer back to my light pink shade called “love”. The name is self explanatory because I absolutely love it, all the time, and never get sick of it. If I could only have one more polish for the rest of my life this would be my color. It is versatile, you can layer it to make a more opaque pink etc. My current treatment product obsession is our Reparative Cuticle Oil because it rocks! The essential oils are not only super healing but they smell amazing, and you can literally use this all over, on dry skin, dry hair, as perfume etc. It is multi functional and not just amazing on cuticles.

We all know healthy beauty starts with what we put in our bodies. What 3 tips can you share about beauty from the inside out? My philosophy is simple…Eat real, colorful food, not too much, mostly plants and vegetables. I got this from the Book by Michael Pollan called, In Defense of Food, which I love.

What do you do to stay active and why? I start my mornings with a HIIT workout at Orangetheory Fitness 3-4 times a week. The other mornings I stretch, roll out, do some light yoga, or walk my dogs. I like to start my days with a workout because it gives me a chance to start off the day with great energy. It makes me feel better and accomplished that I am already completing a task that I enjoy and that is for my health and wellbeing.

Learn more & Shop the vegan nail color line Lauren B. Beauty here: