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A Look Inside C & Co. with Christi Apodaca

A Look Inside C & Co. with Christi Apodaca

Christi Apodaca of C&Co. Naturals

A natural born entrepreneur, Christi Apodaca pursued every opportunity for hands-on working experience and career-building endeavors. Due to her innate curiosity and tenacity, she decided to forge her own path into the business world. As time progressed, she began to focus on transforming her passion of handcrafting natural skincare products into a business. The cosmetic industry was inundated with brands that did not fulfill the key elements that were important to her in a product: non-toxic ingredients, truth in labeling, long term effectiveness and a luxurious feel on skin. After years of searching and realizing that she was not alone in this pursuit, she decided to create her own line and thus C & Co.® was born. Learn more below about all that she loves + wellness tips!

1. If you were stranded on a desert island, what 3 (beauty & wellness) products could you not live without? (You have food and water)
C & Co.® Lavender & Peppermint Lip Balm, Yerba Mate and Badger Sunscreen Stick.

2. What is your morning beauty routine? Evening?
My beauty routine is pretty simple since I do not wear makeup except for mascara. Instead, I like to create a daily & weekly ritual with our skincare products. I follow this routine daily, no exceptions.

Cleanse: Daily Face Polish (C & Co.®)
Hydrate: Evening Rose Facial Serum (C & Co.®)
Repair: Carrot & Rose Eye Repair (C & Co.®)
SPF: (La Bella Donna powder SPF or Badger Sunscreen Stick or Mineral Fusion Stick, it depends on the humidity level)
Mascara: (Gabriel Color)
Lip Balm: Lavender & Peppermint Lip Balm (C & Co.®)

Cleanse: Sweet Orange & Rosemary Cleansing Milk (C & Co.®)
Tone: Sweet Orange & Rose Facial Toner (C & Co.®)
Hydrate: Evening Rose Facial Serum (C & Co.®)
Repair: Carrot & Rose Eye Repair (C & Co.®)

3. What 3 tips or tricks can you share for feeling and looking your best?
I am a morning person so the three things for me to feel my best are to: workout, journal & shower in the AM. Every person is different, but this is what works for me.

4. What’s your favorite part about running C & Co.® ?
Knowing that we are making a difference in someone’s life by providing intentionally formulated, non-toxic skincare products. It is humbling on a daily basis to know that we are a part of our clients’ skincare & wellness routine.

5. What’s a trend in the beauty industry you’d like to see grow?
I would like to see the clean beauty revolution continue to evolve and flourish from generation to generation. We believe that luxurious, non-toxic skincare products should be available to all.

6. What beauty trend would you like to see disappear?
I do not like trends, but I would like to see the use and acceptance of harmful chemicals in skincare products disappear.

7. Of the products you make, which is your favorite?
Daily Face Polish, hands down. It is pure chemistry which makes me very happy & proud every time I use it. I formulated this item for myself a very long time ago and it was one of the first 5 products I offered when I started our precursor brand in Tallahassee seven years ago. This brand led to the creation of C & Co.®, my pipe dream company, when we moved to Asheville.

8. What sets C & Co.® apart from other lines on the market today?
Our chemistry + plant-based approach to skincare. The intention behind the ingredients – what we use and why we use it. The intentional formulation – the process we use to create all of our products. The experience and knowledge of the science behind skin as an organ and how it works. Our expertise is vital to the expansion of our brand and loyal clientele base.

9.We all know healthy beauty starts with what we put in our bodies. What 3 tips can you share about beauty from the inside out? (think superfoods, supplements, teas, elixirs and the like)
My three tips for beauty from the inside out are:
1. Eat real food – get back to cooking using very little or no prepackaged foods
2, Seek out micronutrients – consume raw, organic fruits and vegetables while supporting a local farm
3, Really look at your sugar consumption – drop what you can live without, your body will thank you

10. Serious stuff. Which ingredients do you avoid at all costs?
Good question. We avoid ALL petrochemicals, detergents, fillers, GMOs, synthetic preservatives and what we like to call sneaky ingredients. This includes ingredients that are plant-based but have been preserved with a petrochemical derivative due to the fact that they contain a high concentration of water. Think of aloe (high water concentration) and hydrosols (aqueous solution). It is important to ask the manufacturer for the MSDS or Certificate of Analysis when you see sneaky ingredients just to double check exactly what is being used to preserve the ingredient. Unfortunately the INCI on the label may not reflect the preservative when it is used at low concentrations as it does not need to be included per current FDA Standards.

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