Bonnie was born in Chicago by fine artist Sarah deHebreard. Sarah started by creating her own lip balm and then took off to create a complex line of skincare solutions. She handles everything for Bonnie – from packaging to web design. Bonnie is her heart and soul! The products are naturally nourishing and harness the goodness that nature provides in sophisticated and creative ways. Mugwort and Honey Mask anyone? We are so excited to bring you an inside look into this incredible company. Enjoy!
1. If you were stranded on a desert island, what 3 (beauty & wellness) products could you not live without? (You have food and water)
I think I’d need just one: Bonnie Lip Balm. You can use that stuff to moisturize anything. Get a cut on your finger? Rub some Lip Balm on it – the wax will form a protective barrier, and the oils and butters will help heal. Got sunburn on your nose? Rub some Lip Balm on it to decrease inflammation and slow down the desquamation process. Cracked heels from walking on hot sand? You guessed it – Lip Balm.
2. What is your morning beauty routine? Evening?
Since I still have a “day job,” my morning routine is very quick so I can get out of bed and out the door within about 20 minutes. I wash with Bonnie Balancing Facial Cleanser, and then follow with moisturizer. I rotate seasonally or based on product development, and am currently using a lightweight moisturizer that I’ll be launching in the next month. Probably 95% of the time I wear no makeup at all.
I shower at night, so the evening routine is more involved. If I’m using a mask I’ll apply it 10-15 minutes before getting in the shower (so much easier to rinse!). In-shower, I switch between the Balancing Facial Cleanser and my Exfoliating Facial Cleanser. After the shower I’ll do a couple spritzes of Bonnie Herbal Skin Tonic, followed by Bonnie Redefining Eye Serum, then moisturizer – occasionally mixed with Bonnie Anti-Blemish Facial Serum. After a couple minutes I’ll apply Bonnie Vitamin C Night Cream, followed by an all-over-the-body slathering of Bonnie Superbalm.
3. What 3 tips or tricks can you share for feeling and looking your best?
1. Sleep. Get all the sleep you need. I’m a big fan of naps; I’ll take a quick 20-minute nap between jobs just to reset my brain. Working at half-speed or bragging about not needing much sleep WILL catch up with you.
2. Drink plenty of sugar-free fluids. I read a study several years ago that said our brains can confuse hunger and thirst signals, so before reaching for that bag of chips, drink a big glass of water. This will help curb cravings and keep your body hydrated.
3. I don’t have a third one, those are pretty much the most universal and important ones I can think of.
4. What’s your favorite part about running Bonnie?
Formulating is the best part, and to me, the most interesting. I’ll spend hours upon hours researching ingredients, putting together a formula, revising the formula, producing samples, testing samples (on myself and some very willing friends), revising the formula some more, producing more samples…the process of watching a product develop into something I know people will enjoy using every day is intensely satisfying.
5. What’s a trend in the beauty industry you’d like to see grow?
I like the hands-on approach of smaller beauty brands, where they really see what’s going into their products because they’re the ones who actually make it. It would make me feel more comfortable as a consumer to buy from the person who made the product, since they know exactly what’s in it, what it’s designed to do, and how to use it.
6. What beauty trend would you like to see disappear?
People can do and use any beauty trends they want for as long as they like. Glittery blue eye shadow? You do you. I’ve got a great cleanser that’ll help wash it off at the end of the day.
7. Of the products you make, which is your favorite?
Lip Balm – hands down. It was the first skincare product I ever made, and it’s the one I use most often. I have at least two tubes within reach at all times; at my desk, in the coffee table drawer, next to my bed, in the medicine cabinet…there’s easily 6 in my purse.
8. What sets Bonnie apart from other lines on the market today?
I didn’t start making skincare with the idea that I would be starting a company, and I think that makes all the difference. I’m not in this to make money – I mean, of course that’s the goal, but it’s not the driving force. I do this because I like the evolutionary process. I’m never not working on Bonnie. The more I learn, the more complex formulas I’m able to create. As I grow, the brand grows. It really is an art form. I’ve always considered myself an artist. I was an artistic child, I went to college for art, and today I’m still creating – only now, my medium is cosmetic chemistry.
9. We all know healthy beauty starts with what we put in our bodies. What 3 tips can you share about beauty from the inside out? (think superfoods, supplements, teas, elixirs and the like)
I’ll be honest with you – I don’t live a super healthy lifestyle. I’m a normal gal, with two jobs, and going to the grocery every four days for fresh vegetables just isn’t in the cards all the time. Sometimes I just really want a burger. Sometimes I just want a giant salad. I don’t keep soda or alcohol in the house, unless I’m having a party. I take a daily multi-vitamin. I drink a lot of fruit juices. I’ve gotten into mason jar salads because I can make a bunch of them at once. If I’m afraid I’ll eat that entire box of Girl Scout cookies in two days, I don’t buy the cookies. I just do my best to keep everything moderated.
10. Serious stuff. Which ingredients do you avoid at all costs?
I avoid formaldehyde-donor preservatives, because I’m allergic to formaldehyde.
Generally, I avoid instructing people what not to use. My preferred tactic is to educate people on what ingredients I DO use, and to illustrate their effectiveness.
11. What do you do to stay active and why?
As a child, I read a lot of books and was in the band, so being active wasn’t built into my lifestyle. As an adult with two jobs, this elusive thing called “free time” doesn’t really exist. I find creative ways to inject physical activity into my everyday life; at work, if I need to move a bunch of heavy boxes I’ll take them one at a time instead of loading them on a cart. I live on the second floor, and loading my goods in and out involves going up and down stairs multiple times. I’ll do squats and sit-ups while I watch the news. Basically any multi-functional activity where I can exercise and simultaneously get work done is right up my alley.